With every passing day under shut down we are changing old habits that we’d never have questioned before. We are innovating and adapting every day, we are becoming more resilient. We are beginning to reimagine the world as it will be six, twelve, eighteen months, or five years into the future.

The onus of supporting small businesses through COVID19 rests with us, individuals. Small businesses don’t have a lobbying voice, heck most don’t know what that means. The quality and ease of your future life, the value of your home and other properties, hinges on access to experiences only these businesses can provide. The joy of a birthday meal with family and friends at a restaurant, or the joy of a beer after a workout with friends is not one that groceries, pharmacies, Amazon/Walmart/Target can replicate. If we don't act now, this Press Release from 2025 will probably turn true. 

Amidst covid-19 fears and mandated social distancing, every new product launch has stopped in it's tracks. How are small business owners and startups switching to Plan B/C/D. What does this mean for the future of the startup? Are there things we can do that set us up to be cash secure and customer ready for when this crisis abates? When will that be?